About Us

Hey lovely,

Welcome to Style State, we’re so pleased to meet you!
Style State is our very own haven,
a place we created and filled with all things frilly, floral, 
chic and fashionable! 

We know you’re busy hustling and being the ultimate
boss babe of your own life,

so while you work hard on becoming the next big
trendsetter, we’ll make sure you have the most
enjoyable process in establishing your girl boss

Even when you haven't been keeping up with the latest trends, 
and wondering if you should  be opting for that badass mini or pretty pink midi, 
reaching for those stretch skinnys or denim capris. 

That’s when you can turn to us,
because girl we’re always here for you.
Clothing crisis, averted.

so who are we to help?

Our days are spent frantically scouring through endless fashion feeds,
pages upon pages of trend forecasting,
sketching and fantasizing about the perfect outfit.
We obsess about details and fabrics until all we can see are stars and sequins
... did we mention our serious love affair with prints?
We make it our business to live and breathe fashion. Not a single style
on the runway goes unwatched 
and what our latest girl crushes are
wearing never goes unnoticed.

We do all this, so you don't have to.

Our mission is to bring you products approved by
the fashion gods, the global influencers and of course, our

We know trends can be intimidating
but they don't have to be.
Our #goals are to create products 
that give you the confidence to be a trendsetter and a go-getter,
no matter who you are and what your style state is.
Our pieces are exclusive, limited, and created
by our own in house design talent,
oh and our muse? You of course.

now and then

Our story started as a humble market stall family business in 1989,
and over 28 years, we have worked across many fields including retail,
menswear, print manufacturing and eventually
evolving into a women’s fashion wholesaler and online retail.

We've found where we belong, and we're here to stay. 
Our experience and our passion has led us to the pinnacle of
what we love doing and producing pieces that what we hope
you’ll love too.

We’ve got hundreds of stockists worldwide
and fresh new threads dropping every week,
proving that hard work and amazing customer service
never goes out of style.

With love,
the Style State team