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Summer’s calling: Winnie & Co’s Sicilio Collection

Ahead of sunny days and tropical holidays, Winnie & Co invites you to explore playful prints in resort wear styles with the Sicilio collection. When the sun hangs high in the sky, we ...

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Style State’s Guide to Spring Summer 2024 – Alsace Collection

With sparkling turquoise waters, idyllic beaches and classic cobblestone streets – Mediterranean living served us our inspiration for Style State’s Spring Summer 2024 collection. Charmed by ...

How To Build A Trans-Seasonal Capsule Collection

Planning for pieces in your trans-seasonal collections? Here’s our advice – Seasons are losing relevance as customers shift away from thinking in these terms. What they seek are fashion choices ...

What to wear to a wedding: The Ultimate Guide

Celebrating a wedding is a truly special event. Whether you're attending as a close friend, family member, or a plus one, it's important that you feel comfortable and that you're dressed for the ...

First Date Outfit Ideas: For A Lasting Impression

You’re going on a first date and searching for the perfect outfit that will make a last impression. You’ve been counting down the days and now you have to find something to wear. It can be ...

The Ultimate Guide: How to build a capsule wardrobe

Want a minimalist capsule wardrobe? Then this guide is perfect for beginners and will teach you how to build a capsule wardrobe in a few easy steps. If you’re new to the concept then you may be ...

Party Season In Style

It’s formal season and Style State is here to help you find the perfect pieces to stock in your boutique for every occasion! Start the party season off with a bang in one of our many gorgeous ...

End of Year Celebration Outfit Guide

It's coming to the holiday time of year and we all know what that means, Jan from accounting is going to be throwing your hit office party and your bestie Tash will be hosting her annual holiday ...

Dresses for Every Occasion

There is nothing quite like the excitement of an upcoming event. Whether it’s formal, wedding, birthday or date night - planning your next outfit is one of the best bits! With events now looking ...

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Style State (Formerly Ajoy)